SEO (Search Engine Optimization) is an essential part of your strategy to reach new people and generate more business online. To truly understand SEO, we need to see how it is part of an overall strategy of creating and positioning yourself or your company as someone or something that offers value to those searching for what they need.
If you are trying to build your business, brand, or reputation online, it is essential that people are able to find you online. Consumers find what they are looking for online by using search engines. If they can’t find you, they may find one of your competitors.
What is SEO?
Search Engine Optimization, or SEO, is the process of increasing the number of people who find your website through search engines by improving your position in search engine results. The higher on this list your site appears, the better chances you have of customers clicking on and visiting your website.
There are a lot of people out there that will show you tricks and tips that, they say, will improve your search engine results. However, in reality, given how complex search engines have become, these tips are not nearly as useful as promised. There are some technical best practices to increase your rankings. But, there is a lot more to it than that. It starts by creating excellent content that offers value to your potential customers.
Not Just Clicks. The Right Clicks.
SEO is about more than getting the most clicks. It is about the right clicks from the right people. Showing up at the top of the search results for people who aren’t looking for what you offer is a waste of time and energy. You want to be at the top of the page for people who are seeking what you provide.
Creating Great Content for SEO
Successful SEO is one part of a broader strategy of content marketing. Content marketing involves creating and sharing content that is valuable to the type of consumer you are hoping to attract. This content is offered to draw people to your website and demonstrate your organization as the leading expert in the field. This builds trust and brand recognition and positions you as the smart choice for a purchasing decision.
This type of content can be shared as part of a blog, in videos, with infographics, and even as a podcast. If you offer multiple areas of products or services, it is best to start with one aspect of your business and build content around that niche. Once you have a sufficient amount of material, you can move on to the next topic.
The “How” of Content is Important to SEO
Although creating content is the first step in any SEO strategy, how you create that content and where it resides is essential as well. Well written, well structured, and unique content has a better chance of being noticed by search engines. The overall look, feel, and structure of your website is important as well. If you do go through the time, money, and effort to help people find your site, you will want to be sure that you make a great first impression.
Once you have excellent quality content and a strategy to continue producing it on a regular basis, then it is time to start thinking about some of the more technical aspects of SEO.
We Can Help You with Your SEO
Here at NerdIT, we know that SEO can be overwhelming. But, it doesn’t have to be. Our SEO services are focused on helping you get results. While some services offer technical jargon and promise “too-good-to-be-true” results, our campaign-based strategy will help you move up the search rankings to find customers searching for what you provide.
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