Everybody with a website wants to rank on the first page of Google’s results pages.
Achieving visibility on the first page of Google’s results is no easy feat, in any case. However, there are several Search Engine Optimization (SEO) tips that can give your website a fighting chance of getting to the top.
What Is Search Engine Optimization?
SEO is the consistent practice and application of creating and improving website content to ensure it gets ‘organic’ (or free) traffic from search engines. Getting free traffic requires a presence on the first page of Google, where the most relevant and authoritative content is usually found.
Optimizing content for search engines involves undertaking practices to make the content ‘crawlable’ by Google’s computer algorithms which are known as ‘spiders’.
While these terms may cause those with arachnophobia to shudder, it merely means that a ‘webmaster’ will aim to include numerous features on a website to make the site appear relevant and authoritative in the eyes of Google thus elevating the website in Google’s rankings.
Although the above explanation of SEO is perhaps an oversimplification, alongside our top SEO tips, it’s a good starting point for those new to optimizing for search engines.
5 Top SEO Tips
Google frequently changes its algorithms, so it’s important to note that SEO is ever-evolving and what works well one day may not be as crucial on another. However, the SEO practices listed below have stood the test of time, and all website owners must adopt them if they want to boost their search engine rank.
Page Speed Matters
Nobody likes slow, cumbersome websites. Google is no different. If you want to be at the top of the search engine results pile, turbo-charging your website will go a long way to achieving that.
Send your website speed into overdrive by removing clutter, compressing large image files, and deactivating clunky plugins if you’re a WordPress user.
Write For People, Not For Google
Google’s algorithms are adept at identifying the relevance of content, and they don’t take kindly to people trying to manipulate them.
Avoid being penalized by Google by writing with your audience in mind rather than thinking purely about search engine rankings. Under no circumstances should you litter your content with keywords to fool Google. This is known as ‘keyword stuffing’, and Google takes a dim view of it.
Meta Descriptions Are Your Friend
Meta descriptions, which can be seen on Google’s results pages, are the little snippets of text that describe the content of a webpage.
Always take the effort to write meta descriptions carefully. Content Management Systems (CMS) like WordPress have tools to assist in writing optimized, unique meta descriptions.
Update Your Website With New Content Regularly
Post regularly on your website’s blog to keep your content fresh. The internet search giant, Google, favors fresh content and websites that appear to be regularly updated with new content.
Practice Link Building
Within your website’s content, there should be outbound links to other authoritative and relevant websites. Outbound links serve to make your website more navigable by Google’s spiders.
Similarly, you should seek out opportunities to collaborate with other websites to get ‘backlinks’ to your site. Backlinks to your website from other websites, particularly those Google considers to be reputable, will pay dividends for your website’s search rankings. Guest blogging can be a great way to get backlinks to your website.
Google’s algorithm is a closely guarded secret, and as it continually changes, SEO can sometimes seem more art than an exact science, and achieving top rankings is undoubtedly a tremendous challenge.
However, by understanding a little about how Google ranks websites, and by bearing in mind our 5 Top SEO Tips, you’ll be taking a step in the right direction when it comes to boosting your website’s visibility and authority.
Click here to find out how NerdIT can help your search engine rankings.