Being smart to deploy the best advertising practices on any platform puts you in a better position to make massive sales. However, it can also be a heck, especially when trying to establish your brand on Facebook. Perhaps you have tried a couple of times and failed. Well, all is not lost. Read along this piece to master some key practices that can get you to the top.
Advertise using Facebook Carousel Ads.
Essentially, carousel ads are designed to enable e-commerce businesses to advertise multiple items using a single ad. The chosen products can be previewed by swiping through the ad. The maximum number of Call To Actions (CTAs) for a single ad is limited to 10. For each panel, you can link the landing page relevant to that product.
Scale up your audience using Page Post Engagement Ads.
In many businesses, the challenge is not in mobilizing followers. Well, the number of followers is pretty impressive, but they find it hard to engage them in their advertisement posts. The reason lies in the nature of Facebook ads. For page organic posts, the post only goes so far—they are not very extensive. Engagement ads enhance the interactivity of your posts through comments, likes, and eventually improves sales.
Adopt video advertisements.
Over the recent past, video advertisement across all platforms has increased significantly. Entrepreneurs prefer it for its diversity, and ability to convince and engage the audience effectively. Statistics show that there is 1.81X likelihood that video viewers will purchase the product in comparison to non-viewers. With a limit of 240 minutes long videos, Facebook gives you all the time to describe your product effectively.
Consider GIFs for simple ads.
One of the cool things about GIFs is that they’re quite short and communicate the message effectively. Their small size renders them captivating and easy to engage even the busiest of the audience. GIFs work just fine in explaining short guides such as navigating through a process, for instance, how-to menus and recipes.
Target Mobile users by creating Mobile-First content.
Most Facebook users use mobile phones. Therefore, tailoring your content to suit them will put you at a better selling position. Content created for use on desktops may not flex well on mobile devices, hence appearing ugly. However, mobile-friendly content always works well on desktops. In the case of videos, for instance, consider using vertical displays—it works just fine on mobile devices.
In summary, succeeding in Facebook advertisement calls for ingenuity to know exactly what will get you to the potential customer. Consider selecting either one or two of the tips we’ve discussed and apply them to your page. It has worked for others, why not yours?