What is SEO?

SEO (Search Engine Optimization) is an essential part of your strategy to reach new people and generate more business online. To truly understand SEO, we need to see how it is part of an overall strategy of creating and positioning yourself or your company as someone or something that offers value to those searching for what they need.

If you are trying to build your business, brand, or reputation online, it is essential that people are able to find you online. Consumers find what they are looking for online by using search engines. If they can’t find you, they may find one of your competitors.

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