Reach new customers with a blog

Our modern, always connected world means businesses need new strategies to reach new customers. While the tactics may be new, the underlying principles of marketing remain the same. Finding, nurturing, and retaining customers is still about relationships. However, how we build relationships in this digital era is very different.

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What is SEO?

SEO (Search Engine Optimization) is an essential part of your strategy to reach new people and generate more business online. To truly understand SEO, we need to see how it is part of an overall strategy of creating and positioning yourself or your company as someone or something that offers value to those searching for what they need.

If you are trying to build your business, brand, or reputation online, it is essential that people are able to find you online. Consumers find what they are looking for online by using search engines. If they can’t find you, they may find one of your competitors.

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How to Choose the Right Workstation

If you are in the market for a new PC workstation, it can feel a bit overwhelming. It is not just that there are a lot of choices. It is also that there are multiple components, each with their own set of options. The total number of possible configurations starts to grow exponentially. Most business owners are just looking for the best investment for their business. So, where do you start? Let’s look at some of the different components and what to look for to get the best workstation for your business.

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Are Workstations Worth the Investment

If you are a business owner, you are always looking out for the bottom line. When purchasing, replacing or upgrading your business workstations, it is tempting to try to save a few bucks by buying consumer grade computers. Especially when they are on sale, it can look like a wise purchase. After all, the prices are lower and, they are basically the same, right? Not really. And, you might think you are saving money but, in the long run, these machines will end up costing you significantly more.

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How To Protect Your Business From Ransomware

Ransomware is a form of malware that denies the victim access to their files by encrypting them. This form of malware then prompts the victim to pay a ransom to recover their data. Most ransomware spreads via email attachments and downloads from malicious websites. Ransomware started gaining notoriety back in 2013 with the release of CryptoLocker. Today new variants of ransomware still pose a serious threat to businesses.

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