Hire an Agency or DIY?

Your website is the virtual first impression many people will see of your business. A professional looking website that functions well and is intuitive to use will convert leads or sales like nobody’s business. However, web design is an intricate balance of design creativeness and technical know-how that many business owners simply don’t have. That’s why cheap drag-and-drop web design platforms like Wix and Squarespace are so appealing to small startups. However, not hiring a professional to create the best website possible for your brand could be costing you big bucks in the long run. 

 

Why Start-Ups Tend To Use DIY Website Building Services Over Hiring A Professional

 

When you’re first starting your business and have a small budget, it’s tempting to buy a template or use a drag and drop website platform. These platforms are great for simple websites, landing pages, bios, or other simple uses. However, they are less useful when you want to scale a business, grow mailing lists, sell products, or convert leads. They lack the necessary security features, payment options, and other features you need for growth. You will end up with a lot of add-ons or “plug-ins” to get these features that will slow down the speed of your site. 

 

So why are they so popular? It’s not just the price tag, but the idea that you can build it yourself and be your own main point of contact for tech support and updates. The templates are also professional and classy looking, so you figure they’ll do in a pinch. Unfortunately, the templates can make your website look the same as your closest competitors. Blending in is not how you succeed online.

 

3 Ways Hiring An Agency To Design Your Website Can Help Grow Your Business 

 

There is another option, it might be a little more expensive upfront, but you’ll enjoy fast digital growth and more sales, which will quickly give you a return on your investment. Here are the top three reasons you should bring in a professional web developer.

#1. Hiring An Agency To Design Your Website Actually Saves You Time And Money

 

When you first see the estimated cost of your new website you might experience a little sticker shock that will have you questioning the logic of this bullet point but let us take a deeper look. If you cobble together your first website on a free website builder, you might think you’re saving a ton of money, but to do things right, you’ll have to invest hours and hours of time learning how to use the system and learning what it takes to design a great website. What if you used those hours to make money selling products or landing new clients? What happens when you have to convert everything over to a new webserver one day when you outgrow your tiny website? Finally, a professional website will help you drive sales and convert leads at a higher rate, making you more money in the long run. 

 

#2. You Get What You Pay For & Making A Good Impression 

 

Consumers can now spot a canned web design template from a mile away. They are pretty, but they entirely lack personality or branding. If a customer lands on that site, they will not immediately think of you, and that’s the name of the game in marketing. The website builder might be easy to use, but it will lack many features that a growing business needs. Expansion and scaling will be even harder later if you don’t set up a good foundation. 

 

#3. Being Search Engine Optimized Will Put You Ahead Of The Competition 

 

Are you an expert in website SEO? Even if you know what “SEO” means, chances are you don’t know all the ins and outs of how to make it work in your favor. That’s nobody’s fault; SEO is a complex and ever-changing field of knowledge. When you hire a professional web design service you get all of their SEO expertise as well. SEO isn’t just about keywords in blog articles; it also has a lot to do with programming and how the entire website is designed. If you want to make sure your website ranks well on Google and other search engines, you’ll want a professional in your corner.

Don’t wait, call us today for a free consultation at 716-404-5530!

Marketing Your E-Commerce Business During The COVID-19 Pandemic
The global pandemic caused by COVID-19 has far-reaching implications for how we operate as a society and has arguably changed the retail industry forever.

 

Even with states slowly lifting stay at home orders, people surveyed stated they won’t feel completely safe shopping in mega-stores and malls for quite some time. The dial was already being turned in favor of online ordering but now people are more comfortable than ever getting a majority of their products delivered to their door.
 
This has been both blessing and a wakeup call to many e-commerce businesses who have seen an increase of up to 68% in growth of sales. The demand is increasing but with more and more people offering e-com options, your marketing strategy could determine how much market share you’ll end up keeping.
 
5 Marketing Strategies For Boosting Online Sales During Social Distancing

 

#1. Make Sure Your Website Is Fully Functional On Mobile Devices

Online sales generated on a SmartPhone are up 78% of the total, so if you’ve been sleeping on your sales platform being easy to use on mobile devices, now is the time to fix that.
 
#2. Be More Responsive Than Your Competitors
People are understandably spending more time at home than ever before. That means they are spending a significant amount of time online. If they decide they want to Tweet you at noon on a Saturday and you actually answer, that makes a huge impact on brand loyalty and enthusiasm. Be online when your customers are online, and talk to them.
 
#3. Content Will Become Even More Important So Start A Blog
Getting your e-commerce website ranked will take a fair amount of SEO and you can do a lot of that by posting relevant and keyword friendly articles on a blog. Adding a blog to your business website is easy and can increase your traffic immensely.
 
#4. Remove All Friction Points From The Equation
Promoting buying from your online store as a safer method than braving the in-store experience right now is smart, but everyone is doing that. Today’s shoppers aren’t willing to trade their online safety for convenience so you need to remove all doubt by beefing up cybersecurity, protecting payment information, and offering assurances that data is protected.
 
#5. Increase Social Media Presence
Being stuck at home means people have been on social media a lot more too. People are spending 20% more time on apps and many of them are social media platforms. TikTok is one of the fastest-growing apps and yes, people are spending money on products shown in TikTok ads. So if you haven’t been promoting your merchandise on social media, now is the time. Use social media ads to reach a broader market. Increase engagement with current followers with video, live streaming, and giveaways.
 
If you use these marketing tactics then there is no reason your e-commerce business won’t grow and be very profitable during and after this pandemic. We are all entering a fast-paced new age for e-commerce and shopping from home options.

 

Find out how we can help accelerate your efforts and drive more customers to your online store.

Reach More Customers

 

How to Extract ZIP files in Windows 10
Step 1

Right Click on the .zip folder and then Left Click on Extract All…

 

 

 

 

 

Step 2

Optional: Choose a location to extract the folder by left-clicking the Browse… button.

Left Click on the Extract button and wait for the progress bar to complete. If “Show extracted files when complete” is checked the folder you selected will automatically show on your screen when the files are finished extracting.

Step 3

Done! Enjoy your files.

 

Web Design Trends that will make you stand out

2020 has already been such an unusual year. One of the most important lessons to learn before it’s too late is that 2020 is the year of the eCommerce boom. A lot of businesses are being forced to go online due to the pandemic. As the virus progresses, the way business has traditionally operated is changing.

The eCommerce boom means that it is imperative right now that your business is standing out above your competitors. Making sure your website is up to date, and attractive is vital. With that in mind, let’s talk through some of the web design trends that will make your business stand out in 2020.

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Create effective Facebook ads

Being smart to deploy the best advertising practices on any platform puts you in a better position to make massive sales. However, it can also be a heck, especially when trying to establish your brand on Facebook. Perhaps you have tried a couple of times and failed. Well, all is not lost. Read along this piece to master some key practices that can get you to the top.

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